I worked in-house within Auto Finesse’s creative team, producing visual content to support e-commerce, product launches, and social channels. The role operated within fast-moving commercial cycles, requiring consistent brand presentation while responding quickly to product performance and market conditions.

Role & Responsibility

Working alongside another designer and a videographer, I shared responsibility for product photography and creative output before becoming photographic lead. I took ownership of visual consistency across releases, defining how products were presented across platforms and overseeing production from shoot planning through to final delivery.

Approach & Constraints

I operated with a high degree of autonomy, contributing to a shared brand vision while defining the lighting, composition, and post-production standards. Work was planned and adapted in response to commercial priorities, with shoots regularly re-scoped to support products most likely to convert while maintaining consistency across studio, location, and promotional environments.

The Outcome

The imagery supported Auto Finesse’s e-commerce platform, social channels, and product launches, including retail drops with external partners. The work contributed directly to product visibility, engagement, and conversion across multiple touchpoints.